Start an art blog today and showcase your artwork professionally!
If you’re an artist of any kind, making a website to showcase your art is pretty much always a good idea. It’s easier than ever to create an art website, and quite affordable, too.
In this article, I’ll explain why starting an art blog can help you build your career as an artist. Learn why having your own website is better than relying on social media alone, and how an art blog can make you money in ways you may not have considered.
**This post contains affiliate links, meaning I may receive a small commission at no additional cost to you for products you purchase via this website. For more information click here.**
To make your art pay the bills, you have to think about ways you can sell your art. And to sell your art, you must market your work far and wide for the world to see. You gotta put yourself out there!
Art isn’t always the easiest thing to sell, but if you are committed, passionate, and inspired to learn how, you will find success in making money selling your art. There are many paths to success as an artist.
In this post, learn how to start an art blog and how a blog can help you market and sell your work. Learn how art blogging can boost your confidence as an artist, and allow you to expand your creative offerings.
Starting an art blog isn’t as hard as you may think, even if you have no technical skills. It will take you some time and effort to create, but a blog or art website is a long-term plan for success. Put some energy into your art blog now and grow it at your own pace. You will have your art blog for years to come and can continue to add to your blog bit by bit.
10 Reasons to start an art blog
1. Start an art blog to claim your space and affirm yourself as an artist
It can feel funny to call yourself an artist. There are so many of us and we are all so different.
I’ve never hesitated to identify this way, even at times where I wasn’t creating anything. But I know a lot of people feel unsure about saying I am an artist. I believe being an artist is more than what you can produce- it’s a feeling from deep inside. I encourage you to go ahead and claim the identity if it feels authentic to you.
That being said, your website is another way to claim your space in the world as an artist. And to affirm your identity. You can pull together aspects of who you are as a creator- your influences, your actual work, your community, media ties, and more, all in one place. Your art website is a bold and solid way to say to yourself and the world “Yes, I’m an artist.” As a whole, your website both represents and contains your artists’ statement and entire aesthetic.
2. Build your name or brand professionally
In addition to using social media like Instagram, you can use an art blog to showcase your artwork. Start an art blog to build your brand, get your name out into the world, and showcase your art portfolio all in one spot.
On this website, I link directly to my Etsy shop in the menu. But I also include links to my art in certain blog posts. And in time plan to offer digital art bundles and other digital products.
There are so many ways to market your art on your blog. On your website, you can create different pages for who you are, what your work is about, contact information, and so on. Everything about your art identity can look organized, chic.
The blog portion of your website can contain blog posts about your latest work and anything else you’d like to share. Overall, a website makes your art and personal image look professional and curated. That point alone is an excellent reason to start an art blog.
3. Start an art blog to sell your artwork and monetize your website
Sell your art direct
You can list your artwork to sell directly from your website using eCommerce plugins (online selling software you incorporate into your website) such as WooCommerce or Send Owl. As I mentioned, this is part of my future art marketing plan once I have the time.
Also, you can create blog posts of your art pieces, including multiple photos and maybe some words about your creative process or the materials used. Then you can stir up interest and drive traffic to your website by promoting on social media such as Youtube and Instagram. And creating Pinterest pins to circulate. The Pinterest world just loves art!
The bottom line? The world craves your art and content. As the saying goes “What you seek is seeking you.”
You can sign up to make a bit of money off the products you recommend with affiliate networks such as Amazon affiliates. Then when someone buys some art supplies through your affiliate link, you’ll receive a small commission. As your blog grows in popularity, you can eventually make quite a bit of money in affiliate sales when you learn how to drive traffic to your site.
For example, if you’re sharing your mixed media art piece, why not write a few sentences about how you created it, and what materials you used with affiliate links.
Courses, ebooks, and other ways to expand your offerings to the world
Do you know what your art will look like in 5 years? What new forms it may take? You may want to write an ebook, design an art course to sell, create digital art, put your art on products, or try some other new creative thing. As artists, many of us like to shift mediums because we are easily bored.
You might say Nah, I’ll never create ebooks or products. That sounds boring/hard/not my jam.
Well, you never know. If you would have told me when I was younger that I’d have a website one day, I would have thought you were insane. Back in the day, I thought computers were totally boring and for nerds. I remember having to create spreadsheets and practically falling asleep at my desk doing so. There was no Pinterest back then. And now here we are with tons of fun and inspiring material from around the world freely available.
But more importantly, who knows what kinds of opportunities will exist for art in the future online? HUGE AMAZING ONES, I’d venture to bet! It’s fun to imagine what kinds of unimaginable paths technology will take.
The bottom line? You can sell all kinds of things on your website beyond what you are creating now. The future, both near and far, holds infinite possibilities. Set yourself up for your future now and let the ball get rolling.
4. Grow an Email list with your art blog
An email list is an important component of your website. It’s your lifeline to your supporters. I’d recommend setting one up as soon as you create the basics of your blog.
You can use your email list to communicate with all of your interested buyers and fans. Let them know about sales you may be having, where you’ll be exhibiting, some insider art tips, and more. You can promote your affiliate products or any products you create. You can nurture a relationship slowly over time. Stay connected to die-hard fans that tell their friends and family about your work.
Creating an email list is super easy. I use Convertkit for my email list and I love them for blogging. I’d recommend them if you plan on including blog posts or tutorials alongside your artwork on your website.
Convertkit can help you make more money with your website than a free email marketing service such as MailChimp. You can read more about the two services here:
Perhaps the most important thing about an email list? It’s yours, and no one can take it from you. Unlike social media algorithms, which may change around and mess with your views.
5. No tech experience needed to start an art blog
Starting your own website is doable. Blogging is simply a skill you learn. And you learn as you go, step by step.
When I started my site, I hadn’t the foggiest idea of what I was doing. Neither do many people who start their own website from scratch. No biggie, don’t let that stop you. It is a learning curve that serves you well to learn if you want to earn money as an artist or artist/entrepreneur.
Keep on reading for a simple overview on how to start an art blog in just a moment.
Make sure the domain name you want is free to use with a simple Google search. Sometimes domain names will be parked, meaning someone owns that website name with the intent not to use it, but to sell it. I’d recommend finding a new domain name unless you’re very intent on that name.
As an artist, sometimes you’ll want your domain name to be your name. IE RebeccaBrooks.com. Other times, you may want a different branded name. Either way, make sure the name is memorable, easy to read, and easy to spell.
6. How to start an art blog- sign up is easy!
To set up your art website, you need web hosting. Web hosts make websites accessible to the worldwide web, (www.)
The web hosting I use and recommend is Bluehost. Bluehost is one of the top web hosting services worldwide and costs only $3.95/mo. *Frequently, they lower the price to $2.95, so check it out to see what the current price is.
I like Bluehost because it is reliable, easy to use, and offers excellent customer service. They have real people who answer the phone when you call and will help with any questions.
You can go to Bluehost.com to register your domain name and sign up for your web hosting package. It’s easy to sign up.
First, click “get started.” Then choose “basic plan” (that’s all you need.) From there you will enter your chosen domain name and your billing information. Done. You now have a website. Woohoo!
By the way, a word on free websites:
- You don’t own your site with a free web host.
- You can never sell your site should you ever want to in the future.
- The companies that offer free web hosting can put ads on your blog without your permission and profit from those ads without paying any $ out to you. Because again, you don’t own that site.
- They have little to no customer support.
- They’ll send you endless “upgrade” notices that cost money because their services are sub-par to begin with.
- They can cancel your website whenever they want because they own it, not you.
You don’t want free.
7. Use Google Analytics to measure and improve your art blog
Google Analytics is a free tool that shows you every statistic you could ever want on your art website. What gets measured can be improved, as they say. Know what blog posts are doing best, where your traffic is coming from, what time of day you get the most traffic, and on and on. Then you can create more of the creative content that you know people will respond to, such as art tutorials.
8. You need more than social media alone
When you start an art blog via a professional web hosting like Bluehost, you own your website. You own all the material on it, your email list, and any ad space you’d like to sell.
On your website, you control how and what you sell. And you can sell whatever you please, no matter how bizarre. I’m thinking of those motorcycle jackets made out of Kombucha SCOBY. Which is now an actual product. My point is, art can get pretty weird sometimes. And you know what Andy says: “Art is whatever you can get away with.” (My favorite Andy Warhol quote of all time.)
Your site can help you expand your reach because of your email list. When you have news to share, and you send a newsletter, your people will get it in their inbox. Unlike a post on Facebook or Instagram, which may or may not show to your fans, depending on algorithm factors.
9. Your art blog can help other artists
When you have your own art blog, you have the power to help other artists and friends gather the courage to put their work out there, too. You set an example, you help blaze a trail, and you demonstrate what’s possible.
So many people are afraid to take risks or to face the unknown. (Like making an art website or putting their art out there in some way.) When you create something new, like your own website, you inspire others to give more of themselves, too.
And what’s more, you can teach your valuable technical skills and art marketing skills to help others. You can pay it forward.
Understanding how the interwebs work behind the scenes is such a terrific insight. You gain so much valuable knowledge when you create an art website and learn about art marketing online. Blogging is an extremely important skill.
10. Start an art blog for empowerment as an artist
In time, your website subscribers will grow, your technical skills will grow, and your income will grow. It’s an amazing feeling to know that you are steering your future into a direction where you can make a living with your art, writing, and/or any creativity. It feels so empowering.
But it would be reckless not to mention that with this sense of accomplishment, this power you feel when you take charge of your future, there comes a dark side. We have to be careful to not get caught up in opinions, likes, comparisons, or making money. We can’t value ourselves based on what we are producing or earning as an artist. We want and need to put out our work, but we have to find a healthy balance in doing so.
You must embrace your uniqueness as an artist, a human, and someone who’s learning to create and share art online. Go easy, keep a positive growth mindset, and have fun with your art blog.
For more help with your art blog
Bluehost is what I use and I’m very happy with their service. Check them out today if you want a solid, reliable, affordable foundation to start your art website. That’s all it really costs at a bare minimum- $3.95/mo. You can make upgrades as you learn and grow, but you can also keep things simple and you will have a fully functioning art website.
Free planner for bloggers and entrepreneurs
For a fun way to plan for success, grab the free pdf printable entrepreneurial planner below! Perfect for any artist who wants to grow their art business.
Final thoughts for artists who want to blog
As a woman, artist, mom, and wife who’s been through a lot of crazy stuff in life, (who hasn’t!) I cannot tell you how much of a relief it is to have creative outlets to keep me sane. (And I make some cash, yey!)
Blogging, Etsy, journaling, and more are happy places where I can release infinite creative energy.
I know how it feels to be creatively stuck and not engaging in art. It’s the worst!
Being creative is a lifestyle commitment. For sure the frustration of not creating something is worse than the push it takes to get started creating. That’s why I think it’s important it is to push yourself. To expand your creative energy and your perception of what you can do. Push to the limits of your creative potential. Especially when it comes to making money and being seen and heard as an artist. As an artist, you should not be behind any desks that don’t offer an array of paint supplies or art medium of your choice!
Let me know what you think in the comments!
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