MailChimp works fine as an email marketing service for beginner bloggers. It’s free for the first 2,000 subscribers and very easy to use. But what happens when you start moving away from “beginner blogger” territory?
As my blog began to gain momentum, I started taking a closer look at the tools used by a lot of blogging professionals and noticed that many of them were using ConvertKit for their email marketing service. I did some research and decided to make the upgrade, even though I have under 2,000 subscribers and could still be using MailChimp for free.
In this article, I’ll discuss MailChimp vs ConvertKit, describe the terrific features ConvertKit offers, and explain why I made the upgrade to ConvertKit.
**This post contains affiliate links, meaning I may receive a small commission at no additional cost to you for products you purchase via this website. For more information click here.**
MailChimp Vs ConvertKit- Why is Convertkit better than MailChimp?
1. ConvertKit gives you the ability to offer multiple opt-in freebies to your readers.
One thing I greatly dislike about a free MailChimp account is that you only have access to and can only offer one opt-in freebie for your readers. Just one. That doesn’t work for me.
I know that if I want to grow my email list, I need to have a variety of opt-in forms with free gifts for my readers.
My blog “niche” is a bit broad and includes wellness, art, journaling, blogging, and other lifestyle topics. I believe readers who enjoy this site enjoy it for different reasons and are captivated by different things. I want to offer as much value as I can when someone subscribes. Therefore, I need multiple opt-in forms.
***Update: You can read about the #1 reason I don’t like MailChimp anymore and will not be recommending them again right here:
MailChimp for Bloggers: What No One Ever Tells You About MailChimp and Censorship
Here are a few different opt-in forms with freebies for my subscribers:
2. ConvertKit offers detailed analytics
ConvertKit’s analytics clearly show me which opt-ins are enticing people to subscribe and which ones aren’t.
With a quick glance at my user dashboard, I can clearly which opt-ins have higher conversion rates, along with the number of visitors and subscribers for each opt-in. I can then make a better decision about which opt-in to use for which blog post. This feature also enables me to understand what my readers are into so I can create more irresistible freebies.
Here’s one example of conversion rates from one of my many (if seldom used) opt-in’s:
3. ConvertKit offers single opt-in, MailChimp forces double opt-in.
With ConvertKit, you can make it so subscribers are added directly to your email list the second they hit the subscribe button. This is called “single opt-in.”
Your subscribers receive their custom welcome email, along with their opt-in freebie, but they are not required to confirm the subscription in the welcome email in order to be added to your list. With MailChimp, if your reader subscribes but then doesn’t get around to opening your welcome email and confirming, you lose that subscription.
With ConvertKit, you can choose single or double opt-in.
There is a debate on whether single or double opt-in is better. Basically, some people argue that double opt-ins ensure a more serious reader or customer. That may be true, however, I like to have the choice about which one is best for my business, and MailChimp only offers double opt-in for their free accounts.
There is good reason to chose a single opt-in. People often don’t have the time to open all their emails, but that doesn’t mean they aren’t interested. Often, they are just busy.
4. ConvertKit is subscriber-based, not list-based.
Another problem with free MailChimp is that they are list-based rather than subscriber-based. This means MailChimp counts your subscribers from the different lists you have and not by actual unique name/email. If a reader is on your main list and a separate list, MailChimp counts that person twice. You can see how as a business grows and surpasses the “free under 2,000 subscribes” into paid territory, this is a big problem.
ConvertKit counts each subscriber only once, no matter how many lists they are on. You never get overcharged this way.
5. Automation: Segments, sequences, and tags.
Automation- A fantastic feature of ConvertKit (not available with MailChimp) which helps to grow your business. Automation allows you to include or exclude any specific forms, segments, or tags when you send an email. With automation, you have complete control over who gets what email by creating sets of rules that trigger automatically.
Segments- A way to organize your email list, instead of having one big list. You can create different segments based on how someone subscribes, then you can add them to sequences you create.
Sequences- Allow you to send timed, automated emails to your subscribers. You can customize the send dates and times and even exclude specific subscribers. This is great for any courses you offer/plan on offering. Also great for sales funnels.
Tags– A powerful feature, especially for sales. Tags allow you to:
- Exclude buyers who have already purchased from the same sales email.
- Ask for feedback from subscribers who have purchased something.
- Add subscribers to a post-sale email sequence about product tips or a product upsell.
6. ConvertKit is a tool for bloggers who have surpassed beginner territory and are ready to BRING IT.
It’s all about taking action in the direction of your dreams to further along the manifestation process. If you want your blog to become a real business that replaces a traditional job and provides a full-time income, you need the best tools.
I switched from MailChimp to ConvertKit because ConvertKit enables me to grow my email list faster.
ConvertKit was created specifically for bloggers by a blogger. It’s a premium email marketing system for bloggers.
I don’t mind the small financial investment, because I’m confident about the success of my blog. I can totally swing $29.99/month for my first 1,000 subscribers. I’m already seeing my subscriber numbers go up significantly since upgrading to ConvertKit.
The way I see it, investments are simply a part of any business, whether the investments involve hard work, time, energy, money, or all of the above. They are part of the entrepreneurial journey. When you trust in your love of blogging, the fears about investing your resources dissipate. You know that you’ve made a home in the blogging world. You’re there to stay, learn, and grow continuously.
7. It’s easy to switch.
It literally took me five minutes to make the switch from MailChimp to ConvertKit. After signing up and exporting my subscriber list from MailChimp to ConvertKit, I simply had to replace the code from my old MailChimp forms with the code for my new ConvertKit forms wherever they appeared in my blog.
Concluding thoughts on Mailchimp vs ConvertKit:
I know MailChimp works fine for beginner bloggers. It is free for your first 2,000 subscribers.
- The ability to offer your readers multiple opt-in freebies to entice them to subscribe.
- Detailed analytics.
- The choice of having single or double opt-in.
- Automation: Segments, sequences, and tags.
Because of these features, ConvertKit gives you the ability to grow your email list faster and ultimately make more money blogging faster. MailChimp vs ConvertKit? ConvertKit wins.
I hope you found this article informative and I hope it’s helped you make the right decision for your blog. Ready to make the upgrade to ConvertKit? You can sign up right here!
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